Apple Intelligence & Microsoft Copilot: How Startup Founders Must Adapt to a New Era of Computing

A New Era of Computer Interfaces

The introduction of Microsoft Copilot and Apple Intelligence spearheads a transformative era for computer interfaces, redefining how users interact with their devices. 

The earlier surge of challengers to the smartphone like Rabbit R1 and Humane Pin, and now the ubiquitous integration of AI models into the most used devices, signal that computer interfaces are about to change.

Microsoft Copilot, deeply integrated into Windows 11, offers a seamless, context-aware user experience that adapts to individual needs across various applications and devices. It simplifies tasks by intelligently orchestrating apps, operating systems, and devices, allowing users to focus on their work rather than managing their tools.

“You no longer have to be the orchestrator of your apps, operating systems and devices.”

Satya Nadella - CEO, Microsoft

Apple Intelligence, on the other hand, brings a suite of AI-powered features to iOS 18, iPadOS 18, and macOS Sequoia. Apple’s approach ensures that AI is deeply embedded into the core user experience, making it more personal and context-aware than ever.

These advancements by Microsoft and Apple signify a major shift towards more intelligent, integrated, personalised and user-friendly computer interfaces. 

According to Statista, both releases combined will be able to reach 90% of desktop PC devices.

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