Chicca Chicca

After a positive experience with our Adult SEO services in the past, Chicca Chicca decided once more to approach Adult Creative – a leading brand in the adult industry.

What they needed was an agency that could handle the subject matter of their brand with a professional touch. Having built a solid rapport, they were confident we could help them achieve their ambitious goals for traffic growth.

The objective of this project was clear: to drive as many clicks as possible and generate high volumes of traffic through a cost-effective display marketing campaign. Four months into the project, Chicca Chicca is now enjoying rapid growth in clicks, impressions, and a significant rise in their click-through rate.

Results

In just four months, Chicca Chicca achieved impressive results with over 100 million impressions and 510,000 clicks, signalling a major leap in visibility. The results in the first month alone were 10 times larger than our initial targets! The campaign also saw a staggering 460% month-on-month click growth and an even more remarkable 1,000%+ CTR increase, therefore surpassing the client’s expectations.

• 100M+
• 510K

Strategy.

From the outset, Chicca Chicca wanted a traffic-based campaign with the primary goal of maximising clicks. Given this, we decided on a CPM (cost-per-mille) model rather than a CPC (cost-per-click) model. By paying for every thousand impressions rather than per individual click, we ensured that Chicca Chicca’s ads were displayed widely, creating massive visibility across multiple networks.

The CPM model gave us the flexibility to control costs more precisely without being limited by click costs, which can vary and fluctuate based on demand and competition. Instead of relying solely on click-based pricing, which could have made costs unpredictable and hindered scalability, the CPM model allowed us to push for higher click volumes at a lower overall cost.

Overview

Four months into this high-impact display marketing campaign, Chicca Chicca has seen spectacular results. With 100 million impressions and 510,000 clicks, the campaign has far exceeded initial goals and positioned them to attract additional funding.

While we’re thrilled with these early successes, we know there’s much, much more to achieve. As we move forward, we continue to refine and expand the campaign, exploring new banner formats and ad placements to sustain and amplify Chicca Chicca’s growth trajectory.

Ready to explore how Adult Creative can drive exceptional results for your business? Contact us today and let’s start your success story together!